A SPARK STORY

DISNEY +

A Spark Story is a documentary series that celebrates the creative journeys behind Pixar's storytelling, highlighting the artists and visionaries who bring beloved characters and worlds to life. The project offered audiences an intimate look at the passion, innovation, and personal experiences that shape Disney and Pixar's creative culture.

As part of the social media team, I supported the promotional campaign for the documentary release through content development, trailer distribution strategy, and copywriting. The campaign was designed to drive awareness, engagement, and viewership by translating the documentary's emotional storytelling into platform-specific social content.

ROLE: Social Media Content & Copywriting
DELIVERABLES: Social assets, promotional copy, platform-specific content adaptations