ADIDAS CYPHERS

Adidas Originals cypHERS created a new platform championing originality, individual expression, and sisterhood. The project celebrated cross-generational collaboration and female empowerment while reintroducing adidas Originals to the culture in a distinct way. 

Artists from  Houston and Atlanta produced two original tracks released through Mass Appeal Records, supported with behind-the-scenes content and unique music videos shot at iconic locations in each city.

ROLE: Social Media Content & Copywriter INCREASE IN PURCHASE INTENT ACHIEVED: 15%‍
VIDEO VIEWS:53M+