ADIDAS CYPHERS

Adidas Originals cypHERS created a new platform championing originality, individual expression, and sisterhood. The project celebrated cross-generational collaboration and female empowerment while reintroducing adidas Originals to the culture in a distinct way. 

Artists from  Houston and Atlanta produced two original tracks released through Mass Appeal Records, supported with behind-the-scenes content and unique music videos shot at iconic locations in each city.

As Associate Producer and Social Media Content Creator, I supported the development and execution of the campaign across digital platforms. My work included social media strategy, copywriting, content distribution, talent coordination, and campaign support throughout production and launch. Working closely with creative, editorial, and production teams, I helped translate the artists' stories into social content that amplified the campaign's reach.

ROLE: Social Media Content Creator& Copywriter INCREASE IN PURCHASE INTENT ACHIEVED: 15%‍
VIDEO VIEWS:53M+