CONSCIOUSNESS OF RADICAL EQUITY

MINKA MYSTERY SCHOOL

The Consciousness of Radical Equity program is MINKA's flagship year-long certification experience designed to help leaders, educators, and changemakers develop the skills and practices necessary to create more equitable organizations and communities. The campaign aimed to increase awareness, communicate the program's transformative value, and drive enrollment among mission-driven professionals.

I developed and executed a multi-platform social media campaign focused on audience education, facilitator visibility, and community engagement. The strategy combined live conversations with program facilitators, branded promotional content, and a structured content calendar designed to nurture prospective participants throughout the enrollment period.

ROLE: Social Media Manager & Content Creator DELIVERABLES: Promotional campaign assets, branded social graphics, Instagram Live series, content calendar, enrollment-focused social content INCREASE IN PROGRAM SIGN-UPS: 40%