SORT OF: THE FUTURE IS THEIRS

Sort Of is a big-hearted eight-episode comedy that follows the journey of Sabi Mehboob, a Pakistani gender-fluid millennial who finds themself in transition in every aspect of their life. For the premiere of Sort Of on HBO Max, we created a digital campaign highlighting the stories told by queer South Asian artists & creators across varying ages & identities that echo the main character, Sabi, on their path to self-discovery.

ROLE: Social Media Strategy WHAT: Social Media Marketing Campaign DELIVERABLES: Social media assets, promotional content, campaign copy, platform-specific creative adaptations, launch support materials